The 0.01% of press releases.
99.9% of press releases are binned without opening or with a quick 10-word skim at best. Last week we received a list of new Tasmanian restaurants, from an agency working on behind of Tourism Tasmania. The words were good, and so were the images. We had the whole thing live on the www.campbellmattinson.com site in less than an hour,. The content and page has generated good traffic and page rankings. This was PR, done well. The content is here.